“Let’s Get Digital The Transformation From Physical Distribution To Digital”
July 31, 2023
We are in a generation where radios, audio cassettes and the Walkman are regarded more as antique memorabilia than devices to play music. In the last 20 years alone, the music industry has made a dramatic turn toward digital, with a bright technological future. Music is an essential component of almost every industry. Consider the last time you went to a store, restaurant, or even a doctor’s office without hearing some form of music. Due to the demand and necessity of music, digital platforms have made it easily accessible for anyone to enjoy from almost anywhere in the world. “The Playlist,” the recent streaming series, explores this shift and depicts the challenging transformation from physical distribution to streaming from the perspective of record labels. It took time for record labels to fully embrace this new way of delivering and promoting music since it went against the traditional methods of music royalty collection and outreach. Today, purchasing music is practically non-existent. Instead, you pay for a service that grants you access to all the music in the world at any time of day with just a click of a button. Streaming allows you to create your own music collection with playlist tools and liking capabilities that save your favorite music to your account for on-demand playback. Streaming services have opened up a world where consumers have easy access to vast catalogs of music they have never been exposed to before, expanding a fan’s musical palette to discover new genres, artists, and communities. When InnerCat recognized that the tide was changing towards a more technological approach, we didn’t back down. Although transitioning from CD manufacturing to a digital distributor wasn’t easy, we had the platform and infrastructure to
educate and convert our artists and products to this new form of music consumption and marketing. Every day, we discover new and innovative ways to maximize our artists’ music exposure with the freedom we have in today’s digital ecosystem. Our daily mission is to promote music across all genres on all platforms, reaching both new and established audiences globally.