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LABS

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MUSIC IS IN OUR SOULS, BUT TECH DRIVES US TO SPREAD THE WORD
InnerCat Labs is where we create the technology to help content creators share, promote, and monetize their creative output. We can also provide labels, publishers, and others with data services to help them help their clients. Take a look at what we’re cooking up…
Play-and-Follow
WE ACCELERATE FAN ENGAGEMENT
In a complex world that’s always demanding more, InnerCat Music Group is a digital agency that helps record labels and artists create more awareness, build deeper audiences, and drive measurable impact to their releases.
Our digital team has a relentless focus on combining data, insights, and technology with creative design to drive engaging and high-impact digital experiences. For this reason, we created Play & Follow, an interactive landing page building tool that combines an endless number of possibilities designed to simplify the user experience.
Our “Landing Machine” tool has been designed with the music industry in mind, using Google Cloud’s infrastructure and advanced technology. We will give you the ability to create different variations of your artist’s play page to serve multiple audience groups, different looks and feels of the page.
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InnerCat Music Group has a dedicated VEVO CMS to accurately ingest and track video assets. In fact, we built it ourselves and are one of the few non-major label players authorized to officially and accurately upload content to the VEVO platform.
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OTT
We built a proprietary OTT platform to stream and monetize long form proprietary video content. It also features a robust multi-tier payment structure built into the platform, along with an app for mobile devices to stream the content. This is one our licensable white label properties.