Paris Cabezas, Managing director, InnerCat Music Group

Paris Cabezas, Managing director, InnerCat Music Group

Lead of Billboard’s annual Latin Power Players The executive behind Latin music’s explosive move into the pop music mainstream.

Cabezas, 48, and the team at his digital services company have paid out over $7 million in royalties to independent artists so far this year, he says, citing the success of InnerCat-affiliated talent including Puerto Rican hip-hop acts like Jamby el Favo and Joseph el de la Urba, reggaetón producer Tainy and salsa/bolero legend and bandleader Gilberto Santa Rosa. Jamby and Tainy both hit 1 million subscribers on YouTube this year, he says, while Santa Rosa racked up 70,000 viewers for a livestream show in June: “Not a bad attendance number for an online concert,” says Cabezas.

Crucial Latin music issue: “Respect. The major companies and other genres are taking seriously what we can bring to the table both musically and financially. But we still have a ways to go.”