Play And Follow

Not just a smart link, the smartest

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Serve the user with the best possible experience

It seems that the allocated attention span in our collective minds has a certain size but the amount of media competing for that attention has become incredibly dense. Play & Follow originated from a basic marketing concept: Serve the user with the best possible experience, without distractions or inoperable options. The end-game, Engage, Convert, Retain.

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The need for making data driven marketing decisions

The need for making data driven marketing decisions is paramount in our industry and because of coherent relevant data, spending big dollars on new marketing formats becomes pointless. The cost per acquisition for streaming through paid campaigns will never equate to the revenue generated for a stream. Paid campaigns, for the most part don’t make sense without a well-defined strategy. Our smart links do not intend to replace existing data measuring or marketing tools, but rather, complement your campaigns by only focusing in music-industry-specific conversion/engagement markers.

It seems that the allocated attention span in our collective minds has a certain size but the amount of media competing for that attention has become incredibly dense. Play & Follow originated from a basic marketing concept: Serve the user with the best possible experience, without distractions or inoperable options. The end-game, Engage, Convert, Retain.

KEY FEATURES

Premiere a YouTube video:

Capture all the attention with a distraction-free premiere page that invites fans to become followers or subscribers without exiting the viewing experience.

Create DSP-specific-player landing pages:

Play & Follow makes it easy for you to design multiple versions with custom looks and feels for a particular release to target specific fans in specific territories.

Remarketing code:

Add your remarketing pixels, attribution tags and analytics codes from any provider to build re-targeting audience groups that have engaged with your landing pages.

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Analytics:

See how your campaigns are performing in real-time.  Our apps are built on Google Kubernetes, over flexible engines and all our integrated measuring tools are actually Google’s suite of marketing, analytics, tagging and attribution.  This means, you get access to the same level of data segments and dimensions as provided by Google.

Custom Banners:

Show visitors custom banners and cards that allow fans to subscribe, follow you and more. Play & Follow incorporates a time-line-based banner system that can, by design, overlay any video content.  This is particularly useful when designing micro-campaigns intended to stimulate traffic rotation between a pre-defined bundled of assets.  This tool works miracles when promoting legacy catalog.

Frequently Asked Questions